Not the best.

They still try to upsell some items, like upgrading the car model or promoting insurance options.

Overall good, but I have a small complaint. When we arrived at the pickup point, they spent quite a bit of time trying to upsell us different upgraded models. I wouldn't mind this normally, but they ended up using nearly 30 minutes for the sales pitch and counted that as part of my rental time. This means the rental period started from the moment they greeted me, not when we finished the process, and 80% of that time was spent on upselling.

I was given the option for an upgrade with my Europcar Privilege card. Pick-up location at London Heathrow is via free shuttle service.

Easy booking process and simple to compare offers across rental companies.

Car was as expected. Insurance was high but Elena was good and gave us the lowest rate for fully comprehensive. She tried to help lower the costs. Much appreciated.

Like: Help at drop off section by the staff. They expressed we could drop off the car and leave the keys and parking tag in the morning and need to drop the car at night.