The rental company is quite good, with friendly service. They offered a routine insurance upgrade promotion, but after declining, they didn't insist. The car return process was fairly quick—overall, not bad.

Acceptable.

The staff was very friendly and kept suggesting an upgrade. You can negotiate prices too. However, the car was too large to drive comfortably in the UK.

Брал в субботу утром, очень много народу. Но работал персонал на ура. Хоть и заняло все чуть больше часа никакой обиды нет, действительно, все приперлись сразу и в одно время. Машина новая, чистая, без всяких проблем. Депозит, по сравнению с другими компаниями, маленький и вернули его через день после окончания аренды.

Like: Pleasantly surprised by how helpful the Europcar office staff were with limited upsell.
Dislike: I got slightly confused at Heathrow T2 over which bus stop to use for the shuttle - some better signage that can be seen at a distance would help.