The line was long, and I waited half an hour to pick up the car.

The service attitude at the store was quite good. Although there was a small issue with credit card fees, it was waived after communication with the rental company. I compared the rental costs with a friend who rented from another company, and mine was significantly cheaper. During the rental process, a Chinese guy who rented a Mercedes also told me that the cars at this store were cheaper and in good condition. He even suggested I get a membership card, as he did.

Good

The whole thing was a little duplicitous for me. They advertise the car at one price (£38) but when you turn up there is a compulsory insurance that makes the price of the rental completely unreasonable. I normally rent with Sixt but wanted to try this to see what it was about. The rental with Sixt was smooth, efficient, friendly and for the same car ALL in was £78 (different weekend). The rental with Easirent was average and inconveniently located (at best) and ALL in was £135. I don't mind a little inconvenience as a trade off if its better value or the service is out of this world but to be downgraded in every way and pay way more for it was a little surprising. Thankfully I had also read the small print in the contract and noticed the completely unreasonable requirements that they stipulate you require when turning up.

The insurance wasn't very clear and expensive. Staff were super nice.