They pushed insurance which wasn't useful at all. Still ended up spending more money.

Worst ever service experience

Nothing particularly wrong, certainly value wise. Staff friendly enough, car fine, service good. A couple of things to tighten up on though (some my misunderstandings but you could help others avoid)... Finding the location - I'd wrongly gone to the car hire bus stop at terminal 5 before realising you weren't on there. When I looked on the internet at the booking it said at the top 'available from terminals 1 -4'. As I saw that I didn't look further assuming I needed to go to a different terminal. I did so on the free train then found you weren't on that sign either. Only then did I look at the smaller print and find I needed to go to a specific bus stop for a specific bus. By that time it was very late. I had tried calling for advice several times but no one picked up which would also have saved me time. In hindsight I completely realise that it says on the detailed part of the voucher how to get to you but having travelled mainly abroad I'm used to car hire that's signed or in the airport. It never crossed my mind not to just follow signs for car hire and look for your desk.

Price was great and staff easy on pressure to upgrade.

The whole thing was a little duplicitous for me. They advertise the car at one price (£38) but when you turn up there is a compulsory insurance that makes the price of the rental completely unreasonable. I normally rent with Sixt but wanted to try this to see what it was about. The rental with Sixt was smooth, efficient, friendly and for the same car ALL in was £78 (different weekend). The rental with Easirent was average and inconveniently located (at best) and ALL in was £135. I don't mind a little inconvenience as a trade off if its better value or the service is out of this world but to be downgraded in every way and pay way more for it was a little surprising. Thankfully I had also read the small print in the contract and noticed the completely unreasonable requirements that they stipulate you require when turning up.