The queue at Hertz is usually short since they have more counters open; you can generally get things done quickly. The nearby 'Triple-One' isn't as efficient, but it's cheaper. Hertz's insurance is slightly less aggressive with their upselling; they offered $10 per day and I went ahead and purchased it. 'Triple-One,' on the other hand, tries to upsell everything. While their orders are cheaper, their insurance often makes up the difference. Hertz strikes a better balance overall.

The process is very simple, you can get going in 10 minutes.